How to Setup up Lookalike Settings

How to Setup up Lookalike Settings

• Lookalike audience with buyer intent data is a marketing tool used to target new potential customers who resemble a business's existing customers and are showing behaviours indicating they're ready to buy.
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•  It's created by analysing customer data for demographics and purchase-related actions, then using this information to find new similar people likely to purchase. These audiences are targeted with tailored advertising to convert them into customers.

Getting Started with your Lookalike Settings

To start managing your watchlist Settings, navigate to “Settings,” select “lookalike settings,” 

Here, you will find all of the settings in one place. 

To build out your lookalike settings simply: 

A: Freetype the domains of the customers you wish to add to your audience 

B: Upload a CSV of customer domains that you wish to add to to your audience

When you upload the domains, Zymplify/Lead Onion will then scan those domains and bring you back the blended firmographic information of those domains in terms of 

• Industry 
• Size 
• Location

Advanced Settings of Lookalike include: Simply toggle on/off 

• Add cadence successes to lookalike audience (Yes/No)
• Add Won Deals to lookalike audience (Yes/No)