Understanding Your Website Visits

Effectively managing and understanding your website visits is crucial for optimising your marketing efforts and converting potential leads into valuable customers. 

Website Visits is a powerful integrated tool that helps you identify which companies are actively viewing your website. By turning anonymous web traffic into named businesses using industry-leading business IP address data intelligence, you can gain valuable insights into your website visitors and their behaviours.

Getting Started with Website Visits

To begin managing your website visits, navigate to Website and select Visits. This section will provide you with a comprehensive breakdown of your website traffic, including:

• Who is visiting your website.
• What pages they are viewing.
• Where they are coming from.
• What device they are using to view your content.

Additionally, you can see the dates, times, allocated scores, and whether the visitors are returning or new.

Analysing Your Website Visits

Within the Web Visits section, you can identify which prospects are viewing your website and the specific pages they are visiting. This tool provides detailed insights into visitor behaviour, including the duration of their visits and the exact pages they have browsed. 

This information allows you to determine which visitors have a "warm score" based on the conditions you have set. For example, you can assign higher scores to visits to critical pages like your pricing page or "book a call" page.

Practical Use Case Checklist:

• Review web visits to identify known contacts who visited important pages.
• Check if contacts spent significant time on key pages.
• Add interested contacts to a watchlist to monitor further engagement.
• Add prospects directly to a sales cadence for timely follow-up.
• Track visitor activity comprehensively.
• Ensure timely and targeted follow-up actions.
• Maximise chances of conversion.

Filtering Your Website Visits

You can filter the website visits feature based on the type of visitor you want to focus on. For example, you can filter by returning visitors, or the number of pages they have visited, allowing you to drill into your website tracking figures and gain more targeted insights.

By understanding and managing your website visits, you can transform anonymous web traffic into a powerhouse of opportunities. 

Utilise the insights gained from our Website Visits tool to engage high-intent leads proactively, optimise your marketing campaigns, and drive your business growth.